Now and Later candy offers a burst of bold, fruit flavor in every piece. Combining a chewier texture with the brand's signature bold flavors, this candy presents a unique spin on the classic chew. The assortment featured in this jar includes a variety of fruit flavors, such as strawberry, apple, banana, cherry, grape, and watermelon.

Originating as a penny candy in Brooklyn in 1862, Now and Later has been providing the Long Lasting Chew for generations. Now manufactured by the Ferrara Candy Company, the brand offers a wide range of unique fruit flavors, from cherry and watermelon to mango and wild berry, in both traditional and chewy taffy forms, catering to diverse preferences.

Introducing the GIANT CHEWY variety, which allows consumers to experience Now and Later's long-lasting bold flavor with an added chewy texture and in larger "giant" pieces. The LONG-LASTING CHEW provides the perfect opportunity to pause and indulge in the brand's fruity chewy candy throughout the day.

The BOLD FLAVORS of Now and Later candy deliver a flavor explosion in every piece, ensuring a burst of bold, fruit taste. Individually wrapped, the fruit chews can be enjoyed both Now and Later, making them a convenient and versatile treat.

As the cornerstone of the corner store, Now and Later has been fueling generations since its birth in Brooklyn in 1962. The long-lasting chew has become a beloved classic, maintaining its position as a trusted and cherished confectionery item.

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